Adding an online course or digital product or hybrid program can be a great way to expand your offer suite and inject more income into your business while impacting more clients. If you’re interested in creating an online course, this Monetize Your Knowledge worksheet and guide is a great place to start. It outlines my 7-step framework and help you get clarity on your offer.
Katie Casillas, a multifaceted individual, wears the hats of a devoted mom, seasoned educator, consultant, and digital marketing expert, boasting over 12 years of rich experience in the online arena. Within this dynamic landscape, she emerges as a self-proclaimed “hype-girl for mom business owners.”
Katie’s professional journey is marked by her passion for working with entrepreneurs, where her expertise shines in helping them craft compelling social media content. With a keen eye for the digital marketplace, she guides and supports business owners in successfully launching digital products, including courses and group programs.
In the vast realm of online business, Katie Casillas stands as a beacon of knowledge and support, contributing her wealth of experience to empower and elevate those navigating the intricacies of the digital landscape.
Create what your ideal student needs. And if you don’t know what they need, ask them!
Test your idea before spending valuable resources on creating a perfectly polished course. Done is better than perfect, and you can update and edit as you go.
Don’t forget the secret sauce is YOU. Chances are they can find whatever you’re teaching somewhere on YouTube for free, so remember to add in content that could only come from YOUR lived experienced or experience working with clients like them.
Sometimes less is more. With most courses, you need to get the student from A-B. If you try to get them from A-Z, you might lose them along the way. Edit down to exactly what they need without extra for the sake of adding extra. You can also create another course or offer that gets them to the next step once they’ve achieved their primary goal.